The Spanish body positivity campaign used the model’s Instagram photo without consent

The Spanish body positivity campaign used the model’s Instagram photo without consent


A Spanish government campaign to promote body positivity has come under fire after a model said it was featured without her consent.

The image of five women with different body shapes on a beach along with the words “Summer is ours too” was shared on social media on Wednesday.

The goal is to celebrate the diversity of bodies and “the right of all women to enjoy public spaces,” the government said.

“All bodies are beach bodies” tweeted Social Affairs Minister Ione Belarra after the campaign launch, while another minister commented: “All bodies are valid and we have the right to enjoy life as we are, without guilt or shame. Summer is for everyone!”

The problem, says one of the women pictured, is that she didn’t consent to the use of her image.

British model Nyome Nicholas-Williams said the photo was taken from her Instagram feed and that she was not contacted by the Spanish government or the artist before the campaign launched.

“I think it shows that women’s bodies – especially black women – are so monitored and our bodies as women are not our own,” she told The Post, noting that an Instagram follower first referred her to the campaign had drawn attention to.

“It’s a very positive campaign, but why wasn’t I approached and asked?” she said.

Nicholas-Williams said she did not manage to contact the other women featured in the campaign and did not know if they were paid or agreed to perform.

The artist behind the campaign, Arte Mapache, apologized to the models involved Write on Twitter that the illustrator mistakenly thought the image was unlicensed and free to use. The artist offered to share the €4,490 (nearly $4,560) paid for the painting and would work to “repair the damage caused… and attempt to resolve this matter privately with those involved.”

Spain’s Women’s Institute praised The artist’s response: “Thank you for your anti-fatphobia activism, for acknowledging the flaw in the illustration and for being open to listening to the women who are committed to fighting fatphobia and racism.”

Nicholas-Williams said her agent has been in contact with the artist but she has not yet received any communication from government agencies involved in the campaign.

“I think the apologies should come from the people who made the campaign. The illustrator apologized – and I accept her apology, she made a mistake, she’s human. But I think that’s a problem with governments and people who have more power: They just don’t see the flaw in the things they do.”

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