Alana Hadid is the go-to girl when it comes to combining fashion and comfort.
The 36-year-old designer recently unveiled the new collection she and co-founder have for her brand La Detresse, Summer Trip Emily Perlstein created to make packing for a getaway seamless.
“The whole concept behind it is that people get off. You can actually do trips now,” Hadid said Us weekly exclusively at the Capsule Celebration Event on July 14th. “I wanted to make pieces that are easy to transport. That you could basically take this whole collection with you and a couple of swimsuits and you’re ready for the whole summer.”
The new collection “has a bit of a psychedelic feel to it,” Alana said Us. The new drop includes tie-dye t-shirts, dresses, and more.
Alana also had her family and close friends in mind when she brought the capsule to life, and named a piece after her famous sister Gigi Hadid. “My sisters look amazing in everything. There’s a dress called The Gigi… I wanted to highlight the friends and family who have supported us,” Alana said. “My mom’s here. She’s in her sixties but she’s wearing one of the dresses.”
Alana’s loved ones aren’t the only fans of the brand. She shared these stars like Winnie Harlow, pink and Vanessa Bryant “Wear our things often.”
The fashion guru also likes to see everyday people in her designs. “Celebs are great and I love to see celebrities wear them [La Detresse]but I really like seeing ordinary people wearing my clothes,” Alana said Us.
She added, “I love the fact that people wear our stuff when they want to be comfortable…I love that it’s their comfortable clothing.”
After launching in 2017, La Detresse’s sales soared during the pandemic as shoppers leaned toward more relaxed clothing while isolating at home, and while the surge was an exciting boost, Alana wanted to expand the brand to include clothing outside to offer leisure.
When asked what’s different about this collection, the designer told us, “I think we were really kind of an athleisure brand before and I’ve always wanted to expand into a full ready-to-wear line.”
Alana and Perlstein also used “a lot of new fabrics, like rayon blends and silk…fun stuff that I feel like we hadn’t touched on before.”
In addition to making trendy clothes, Alana and Perlstein use La Detresse to give back.
With each new season, they choose a new charity to donate their winnings to. On their page, the duo wrote that they “have decided to donate profits from Cenote Alex Tee to Water Drop LA, an organization we hold dear and have volunteered with since the early pandemic.”